Though reporting can seem like the least interesting aspect of the E-commerce niche, it is probably among the most underrated and underused ones. Naturally, the main purpose of assembling a data-packed E-commerce report is to granularly, concisely and vividly depict all your previous E-commerce efforts and show the fruit of your work the way it deserves to be shown.
But it can also provide you with a plethora of valuable pieces of information that can help you properly shape your next E-commerce moves.
Knowing which metrics and KPIs to track, analyze and include in your reports, regardless of your sub-niche, can really make a difference for your or your client’s business. It can help you separate the wheat from the chaff in terms of data pertinent to making informed, data-driven decisions that can assist you in spotting relevant trends and gaining traction with your E-commerce endeavors.
Properly setting up your E-commerce reports can provide you with valuable insight into the following data:
- Sales Analysis
- ROI and ROAS
- Conversion Rate
- Customer & Shopping Behaviour
- Average Order Value
- Location & Product Type
- Optimize & Measure…
…and other metrics necessary to pivot your online business in the right direction and leverage the information gleaned through your E-commerce reports.
We at Reportz know just how important this process is, so we decided to help our users by creating handy and very user-friendly E-commerce report templates.
In addition to our:
We created 4 new E-commerce-focused templates that are now available within our reporting tool:
- Monthly Executive E-commerce Report
- Daily Executive E-commerce Report
- Daily Detailed E-commerce Report
- Monthly Detailed E-commerce Report
Note: Each widget and metric displayed within these E-commerce report templates are explained in more detail in our separate posts describing each E-commerce report template independently. You can reach these descriptions by clicking on each of the 4 templates above.
In this article, we will focus our attention on the latter 4 templates and explain how we tailored them for specific user types.
Executive VS Detailed E-commerce Reports
Driven by our own experience, the Reportz team decided to classify our E-commerce templates according to both the time-frame and the level of detail included in the report. The latter classification, therefore, gave us executive-related and detail-related E-commerce report templates.
→ Executive E-commerce Reports
contain the most pertinent KPIs and metrics for each of the channels (Google Analytics, Google Ads, Facebook Ads). These are most typically formatted as one-pagers and are perfect for reports meant to be shown to CEOs or owners of E-commerce businesses who can this way easily gain insight into the overall performance of their online store.
These executive-level reports usually include with the focal point on ROAS- and ROI-based metrics:
ROAS or Return on Advertising Spend portrays the amount of revenue a business gains for every dollar spent on an advertising source.
ROI or Return on Investment is the overall ratio between a company’s net profit and the cost of investment. If the ROI is high, it means that your investment’s gains compare favorably to the cost.
→ Detailed E-commerce Reports
are meant to be utilized by marketing teams, agencies, or anyone who runs and optimizes E-commerce campaigns and needs an in-depth insight into metrics and KPIs on a more granular level. These reports feature more widgets than executive-level dashboards and are thus more suitable for campaign optimization.
Daily VS Monthly E-commerce Reports
In order to assemble insightful E-commerce reports, you first need to figure out what the goal of your report is and which type and level of analysis you want to achieve. Based on this idea, we made both daily and monthly E-commerce reports.
→ Daily E-commerce Reports
are tailored to those who run an online store that has a lot of orders on a daily basis, and/or in cases where you want to create only one graph depicting the purchases for each day and then compare the metrics on a daily level. This can, for example, be very useful for seeing the Black Friday numbers compared to other days in the month, etc…
→ Monthly E-commerce Reports
are suitable for depicting and analyzing metrics and KPIs on a larger scale in order to recognize customer behavior, industry trends, growth potential, and other data-driven indicators that can help you better understand the industry and therefore optimize and improve your own E-commerce campaigns.
Also, each of our E-commerce reports has a today tab where you can see the metrics only for today.
Setting Up E-commerce Tracking
Naturally, any E-commerce reporting effort, along with the use of Reportz E-commerce templates, is pretty much futile unless your tracking in Google Analytics, Facebook, Google Ads or any other source isn’t set up properly.
In order to get informative, data-packed and accurate E-commerce reports using our reporting tool, you need to make sure your sources and trackings are properly set up, but also understand why these trackings are paramount for getting valid, data-based E-commerce reports.
To help you with this, we highly recommend reading this article: How to Set Up E-Commerce Tracking Properly and Why It’s Important For E-Commerce Sites.